This was basically a full product strategy case and I kept waiting for it to pivot into something more analytical.
Start by clarifying the ambiguous request—what 'Group page engagement' means, which Google Maps surface, and how it ties to Meta's mission—then define target users and measurable goals with guardrails. Finally, outline a structured 60-minute stakeholder alignment agenda that drives decisions and next steps.
Pro tip: Anchor every metric to Meta's mission of bringing people closer together, and explicitly call out guardrails like privacy and user trust—this shows you understand Meta's values and avoids proposing growth at any cost.
Ask clarifying questions to understand what 'Group page engagement' means (e.g., posts, comments, shares), which Google Maps feature is proposed, and how it connects to Meta's products. Confirm the PM's underlying goal and constraints.
Identify primary and secondary users (e.g., group admins, active members, lurkers) and their needs. Map user journeys and pain points that the feature could address, ensuring alignment with Meta's social mission.
Translate engagement goals into specific, measurable objectives (e.g., increase weekly active group members by X%). Propose primary success metrics (e.g., engagement rate, retention) and guardrail metrics (e.g., privacy complaints, report rate) to monitor unintended consequences.
Design a 60-minute agenda: 5 min context, 15 min user/problem alignment, 15 min goal & metric alignment, 15 min trade-offs & guardrails, 10 min next steps. Assign roles and pre-reads to ensure productive discussion.
Summarize agreements, document open questions, and define action items with owners and timelines. Propose a follow-up to validate assumptions with data or a pilot.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.