I went with a physical product thinking it'd be easier to reason about, which in hindsight was a mistake because I spent too long on the problem space and not enough actually proposing anything concrete.
Choose a non-technical product you know deeply, then quickly frame the answer around user needs and business impact. Structure your response by defining the problem, proposing a specific improvement, and explaining how you'd measure success.
Pro tip: Pick a product with a clear, simple user journey (e.g., a coffee shop app) so you can focus on depth of reasoning rather than explaining the product. Show you understand trade-offs by acknowledging potential risks of your improvement.
Choose a non-technical product you use regularly and briefly describe its core purpose and target user. Keep it concise to save time for the analysis.
Highlight a specific problem or unmet need you've observed as a user. Explain why it matters and how it affects the user experience.
Suggest a concrete, actionable improvement that addresses the pain point. Be specific about what you would change or add.
Discuss how the improvement benefits users and the business (e.g., increased retention, revenue). Acknowledge potential drawbacks or challenges.
Outline how you would measure the success of your improvement, using metrics like user engagement, satisfaction, or conversion rates.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.