Start by framing the problem around a specific user segment and their journey, then identify a critical pain point that aligns with OpenTable's business goals. Propose a solution that leverages OpenTable's strengths and is feasible, and outline how you would measure success.
Pro tip: Show empathy for both diners and restaurants—acknowledge that fixes must work for both sides of the marketplace. Also, tie your solution to a metric that matters to OpenTable, like booking completion rate or repeat bookings.
Ask clarifying questions to understand the interviewer's expectations, such as whether to focus on a specific user segment or platform. Restate the goal: identify the biggest issue in the booking experience and propose a fix.
Select a key segment (e.g., last-minute diners, large parties) and outline their booking journey from search to confirmation. This helps pinpoint where the biggest friction lies.
Based on the journey, identify 2-3 pain points, then prioritize one as the 'biggest' using criteria like frequency, severity, and business impact. Justify your choice.
Describe your solution in detail, focusing on how it addresses the root cause and improves the user experience. Consider feasibility, resources, and potential risks.
Outline how you would measure the impact of your solution (e.g., conversion rate, booking time) and suggest a rollout plan or further validation.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.