I went in thinking I knew Fi well enough but quickly realized I'd never seriously thought about its positioning against carriers like T-Mobile or the eSIM-only players.
Start by clarifying Google Fi's current positioning and target users, then identify a specific user pain point or market opportunity. Propose a focused improvement with clear rationale, and outline how you would measure success and mitigate risks.
Pro tip: Anchor your improvement in Google's unique strengths—like AI, data, and ecosystem integration—rather than generic telecom features. Show you understand the constraints of being an MVNO and how to leverage partnerships.
Ask clarifying questions about Google Fi's goals, target users, and current metrics. Segment users (e.g., frequent travelers, budget-conscious, families) to identify high-impact opportunities.
Choose a segment and map their journey to uncover unmet needs or friction points, such as coverage gaps, billing complexity, or limited device support.
Generate potential improvements, then prioritize using a framework like RICE or impact/effort. Select one idea that aligns with Google's strengths and Fi's strategy.
Describe the improvement in detail: what it is, how it works, and why it's valuable. Consider technical feasibility, partnerships, and go-to-market.
Define success metrics (e.g., adoption, retention, NPS) and outline a plan for testing, learning, and scaling. Address potential risks and mitigations.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.