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I started by computing total revenue across the contract and subtracting costs, but I initially forgot to zero out revenue for the first three months.
Calculate the net value by summing all revenues and subtracting all costs over the contract period, accounting for the first three months of free service. Then compare the net value for 15 months versus 18 months to see the incremental impact.
Pro tip: Clearly state your assumptions (e.g., no discounting, no churn) and note that in reality, you'd consider time value of money and customer retention rates. This shows analytical rigor and business acumen.
List all revenue streams (monthly fees) and costs (service cost, install cost, marketing/overhead). Note that the first 3 months are free, so revenue starts from month 4.
For a 15-month contract, revenue is earned for 12 months (months 4-15) at $40/month. Total revenue = 12 * $40 = $480.
Costs include service cost for all 15 months ($25 * 15 = $375), one-time install cost ($35), and marketing/overhead ($120). Total costs = $375 + $35 + $120 = $530.
Net value = Total revenue - Total costs = $480 - $530 = -$50. So the customer is not profitable at 15 months.
For 18 months, revenue is earned for 15 months (months 4-18) at $40/month = $600. Service cost = $25 * 18 = $450. Other costs remain $35 + $120 = $155. Total costs = $450 + $155 = $605. Net value = $600 - $605 = -$5. Still negative but improved by $45.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.
First, clarify the missing revenue per customer and any other cost assumptions, then set up the break-even equation: total revenue = total costs. Express total costs as fixed overhead plus variable costs plus expected churn penalties, and solve for the number of customers.
Pro tip: State your assumptions explicitly and offer to compute with placeholder values if needed. This shows you can handle ambiguity and focus on the structure of the problem, which is often more important than the final number.
Identify that revenue per customer and any other costs (e.g., initial acquisition cost) are not provided. Ask for or assume a value for revenue per customer per month.
Total revenue = number of customers × revenue per customer × 21 months. Total costs = fixed overhead ($1M) + variable marketing costs ($20 × number of customers) + churn penalty ($100 × 10% × number of customers).
Set total revenue equal to total costs: N × R × 21 = 1,000,000 + 20N + 10N (since 10% of N × $100 = $10N). Simplify to N × (21R - 30) = 1,000,000.
Solve N = 1,000,000 / (21R - 30). If R is unknown, express N as a function of R. Discuss how N changes with different R values and the implications for the business.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.