I went straight to driver supply density in the area, which felt obvious in retrospect.
Start by acknowledging what Google Maps provides (static road network, traffic, and basic routing) and then focus on dynamic, real-time variables unique to ride-hailing. Structure your answer by grouping variables into driver, rider, and environmental factors, and explain how each impacts ETA. Prioritize the top three based on impact and feasibility.
Pro tip: Emphasize that the goal is to minimize the gap between estimated and actual pickup time, and that even small improvements in ETA accuracy significantly boost user trust and retention. Mention that these variables should be validated through A/B testing and real-time data feedback loops.
Briefly state that Google Maps already accounts for road network, traffic, and basic routing, so your variables must go beyond that.
Group potential variables into driver-related, rider-related, and environmental/contextual factors to ensure comprehensive coverage.
Choose the three most impactful variables, justifying each with reasoning about their effect on pickup ETA.
For each variable, describe how it affects ETA and how you would measure or incorporate it into the ETA model.
Mention the importance of testing these variables in production and iterating based on real-world performance.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.