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Google·Business Analyst·Technical Phone Screen·Intermediate

IntermediatePrefer not to say
Jun 2026

Summary

Google case interview, just one question about estimating motel counts in the US. Pretty classic market sizing, but I fumbled the structure more than I expected.

Questions Asked (1)

Q1

Estimate the number of motels in the US.

Product Analytics & MetricsAdaptability & Ambiguity
Author's notes

I went with a population-based breakdown, splitting the US into urban, suburban, and rural buckets and working from there.

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AI HintsAI Generated

Suggested Approach

Break the problem into a demand-side estimate: start with the US population, estimate the number of motel stays per night, and divide by the average occupancy per motel. Alternatively, use a supply-side approach by segmenting motels by location type (highway, urban, rural) and estimating counts based on known chains and independent operators.

Pro tip: State your assumptions clearly and round numbers to simplify calculations; the interviewer cares more about your logical structure than the exact final number. Also, mention that you'd validate with a top-down check (e.g., total hotel rooms in the US) to ensure your estimate is in the right ballpark.

1. Clarify the question

Define what counts as a 'motel' (e.g., roadside lodging with exterior corridors, typically low-rise) and whether to include chains like Motel 6 or only independent ones. Ask if the estimate should be for a specific year or current.

2. Choose an approach

Decide between demand-side (population-based) or supply-side (location-based) estimation. For a quick estimate, demand-side is often simpler: estimate nightly motel demand and divide by average occupancy per motel.

3. Estimate demand

Start with US population (~330M). Estimate the number of people who stay in motels per night: consider travelers, truckers, and budget travelers. For example, assume 1% of population stays in a motel on any given night (3.3M).

4. Estimate supply per motel

Estimate average occupancy per motel: assume 50 rooms per motel and 60% occupancy, so ~30 rooms occupied per night. Divide total demand by this to get number of motels: 3.3M / 30 = 110,000 motels.

5. Sanity check and refine

Cross-check with known data: there are about 50,000 hotels in the US, and motels are a subset. If your estimate seems high, adjust assumptions (e.g., lower % of population staying in motels).

Key Points to Mention

  • Segment the market by traveler type (business, leisure, truckers) and location (highway, urban, rural).
  • Use known chains (e.g., Motel 6, Super 8) and their approximate number of locations as a reference point.
  • Consider average motel size (number of rooms) and occupancy rates.
  • Account for seasonality and regional variations in motel demand.
  • Mention that the estimate is a rough order of magnitude and can be refined with actual data.
  • Highlight the importance of stating assumptions and being transparent about uncertainty.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.