I jumped straight to engagement metrics and kind of forgot to anchor on what LinkedIn Live Video was even supposed to do for the platform.
Start by clarifying LinkedIn's strategic goals for Live Video, such as increasing engagement and creator activity, then define success metrics across the funnel: adoption, engagement, and retention. Finally, prioritize metrics based on the product's stage and LinkedIn's business model.
Pro tip: Tie metrics to LinkedIn's core value of professional networking and economic opportunity; for example, measure how Live Video drives profile views, connection requests, or job applications, not just views.
Identify LinkedIn's strategic goals for Live Video, such as increasing member engagement, empowering creators, and differentiating from other platforms.
Break down success into acquisition (e.g., number of broadcasters), engagement (e.g., watch time, comments), and retention (e.g., repeat broadcasters/viewers).
Choose specific metrics for each category, such as DAU/MAU for viewers, average watch time, and percentage of viewers who engage (like, comment, share).
Prioritize metrics based on product stage and business impact, and set realistic targets (e.g., 10% of creators go live weekly).
Establish a measurement plan to track metrics over time, and use insights to iterate on the product.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.