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Meta·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior
Apr 2026

Summary

Got a product strategy question at Meta for a PM role, basically one of those classic 'should these two products be separate or combined' setups. Pretty short session from what I can tell.

Questions Asked (1)

Q1

Should Uber Eats be a separate app from Uber Rides, or should they be combined into one?

Product StrategyProduct Sense & IdeationTechnical Trade-offs
Author's notes

This looks deceptively simple but there's a lot to unpack.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal: is this about maximizing user engagement, operational efficiency, or strategic focus? Then evaluate the trade-offs of separate vs. combined apps across user segments, use cases, and business metrics, and recommend a path based on the company's priorities.

Pro tip: Acknowledge that the answer may depend on the company's stage and market context—e.g., early-stage might benefit from a combined app for cross-promotion, while mature markets might need separate apps for focused experiences. This shows strategic thinking beyond a one-size-fits-all answer.

1. Clarify the objective

Ask whether the goal is to increase user acquisition, engagement, retention, or operational efficiency. This sets the evaluation criteria.

2. Segment users and use cases

Identify distinct user needs: riders vs. eaters, frequency of use, overlap, and contexts (e.g., commuting vs. ordering dinner).

3. Evaluate trade-offs

Compare separate vs. combined apps on user experience, discoverability, cross-promotion, engineering complexity, and brand perception.

4. Consider business and technical factors

Assess impact on metrics like conversion, retention, and operational costs, as well as technical constraints like app size and update cycles.

5. Recommend and justify

Propose a solution (separate, combined, or hybrid) with clear reasoning tied to the objective and trade-offs, and suggest metrics to validate.

Key Points to Mention

  • User overlap and cross-promotion potential between rides and food delivery
  • Differences in user intent and frequency: rides are often urgent and occasional, while food delivery may be more habitual
  • Impact on app performance and complexity: a combined app may become bloated, slowing down load times and increasing maintenance
  • Brand identity and market positioning: Uber vs. Uber Eats as distinct brands with different value propositions
  • Operational synergies: shared driver network, payment systems, and customer support
  • Competitive landscape: how competitors like DoorDash and Lyft structure their apps

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.