This one tripped me up more than I expected.
Start by showing empathy for the team and acknowledging that failure is a learning opportunity, then diagnose why LinkedIn Stories failed by comparing it to successful Stories products and LinkedIn's core value proposition. Finally, propose specific, prioritized changes you would have made, focusing on user needs and LinkedIn's unique context.
Pro tip: Avoid simply copying Snapchat/Instagram; instead, emphasize how you would have validated the feature's fit with LinkedIn's professional audience and existing user behaviors before building. Show that you understand LinkedIn's ecosystem and business model.
Briefly acknowledge the failure and diagnose the root causes: lack of product-market fit, poor differentiation, and misalignment with user expectations on LinkedIn.
Identify the core user needs LinkedIn Stories aimed to solve (e.g., casual sharing, engagement) and assess whether those needs exist on LinkedIn and how they differ from other platforms.
Outline what you would have done differently: e.g., conduct deeper user research, test a lightweight MVP focused on professional use cases, or integrate ephemeral content into existing features like feed or messaging.
Specify how you would measure success early on, using metrics like engagement, retention, and qualitative feedback, and set clear go/no-go criteria.
Emphasize the importance of learning from failure and how you would apply those lessons to future product decisions at LinkedIn.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.