The scope of this one is deceptively wide.
Start by clarifying the goal of the birthday feature: to increase user engagement and strengthen social connections. Then, outline a structured product design process: define the problem, identify user segments, brainstorm solutions, prioritize features, and define success metrics. Finally, discuss how you would iterate based on feedback and data.
Pro tip: Emphasize the importance of leveraging Facebook's existing social graph and notification system to create a seamless and delightful experience. Also, consider privacy and user control to avoid negative reactions.
Ask clarifying questions to understand the objective (e.g., increase engagement, strengthen relationships) and identify key user segments (e.g., birthday person, friends, acquaintances).
Generate a list of potential features (e.g., birthday notifications, wish wall, personalized messages) and prioritize based on impact and effort, considering MVP.
Detail the user journey for both the birthday person and their friends, focusing on key touchpoints like notifications, News Feed, and profile.
Identify metrics such as number of wishes sent, engagement rate, and user satisfaction to measure success and guide iterations.
Discuss how to handle privacy concerns, opt-outs, and cultural differences, and outline a plan for A/B testing and gathering feedback.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.