This was a lot to hold in your head at once.
Start by framing a structured 30-minute plan: first 10 minutes on data profiling and quality checks, next 10 on defining metrics and aggregation, last 10 on designing charts and the one-slide dashboard. Emphasize that you'd validate assumptions about event types, timestamps, and user identity before building any visuals, and that you'd choose granularity based on the launch week's traffic patterns and stakeholder needs.
Pro tip: Mention that you'd create a 'data dictionary' on the fly and share it with stakeholders to align on definitions, and that you'd use a time zone-aware timestamp check to catch clock skew early—this shows you think about data integrity and communication simultaneously.
Run 10 quick checks: row count, column names/types, missing values, duplicates, date range, unique users, event type distribution, purchase amount stats, timestamp monotonicity, and time zone consistency. Document findings in a shared doc.
Identify key metrics (e.g., daily active users, conversion rate, revenue) and choose aggregation granularity (hourly for launch day, daily for the week) based on traffic volume and stakeholder questions. Consider time zone normalization.
Propose charts: time series of events and purchases, funnel for conversion, cohort retention heatmap, and distribution of purchase values. Use clear labels and annotations for launch events.
Detect clock skew by comparing timestamps across sources or checking for negative time differences. Visualize by plotting event counts over time; skew appears as spikes or gaps at boundaries. Mitigate by using server-side timestamps or adjusting to a common time zone.
Summarize key insights in one slide: headline metric, trend line, and one actionable takeaway. Describe to stakeholder as 'Here's what happened during launch week, why it matters, and what we should do next.'
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.