← Better.com Interview Insights
Start by clarifying the goal of the improvement (e.g., increase customer acquisition, reduce drop-off, improve retention) and then focus on a specific user segment or pain point. Use a structured product thinking framework to identify opportunities, prioritize based on impact and feasibility, and propose a concrete solution with success metrics.
Pro tip: Show deep understanding of Better.com's business model and recent challenges (e.g., post-2021 mortgage slowdown, layoffs, tech-driven mortgage process) by tying your improvement to a key metric like customer acquisition cost or funnel conversion. Avoid generic suggestions; instead, reference specific parts of their funnel (e.g., pre-approval, underwriting, closing) and how your idea leverages their existing tech stack.
Ask clarifying questions to understand what 'improve' means in this context—e.g., improve conversion, customer satisfaction, or operational efficiency—and which user segment to focus on (first-time homebuyers, refinancers, etc.).
Map the end-to-end user journey (from awareness to closing) and pinpoint friction points or unmet needs, using data or reasonable assumptions about Better.com's current process.
Evaluate the identified opportunities based on impact (e.g., revenue, retention) and effort (e.g., technical complexity, regulatory constraints), and choose one to focus on for your solution.
Outline a specific product improvement (e.g., new feature, process change) that addresses the chosen opportunity, and define success metrics (e.g., conversion rate, NPS, time-to-close).
Acknowledge potential challenges such as regulatory hurdles, technical debt, or customer trust issues, and briefly discuss how to mitigate them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.