I went straight to EVs and charging infrastructure which felt obvious in retrospect, like half the room probably said the same thing.
Start by clarifying the scope and goals of the redesign, then segment users and identify pain points in the current gas station experience. Brainstorm innovative solutions that leverage Google's strengths in technology and data, and prioritize based on impact and feasibility.
Pro tip: Anchor your redesign in a clear user need and tie it to a measurable business outcome, such as increased dwell time or ancillary revenue. Show how Google's assets (e.g., Maps, Assistant, Pay) can uniquely solve those needs.
Ask clarifying questions to understand the objective: Is this for a specific region, user segment, or business goal? Define what 'redesign' means—physical space, digital experience, or both.
Identify key user segments (e.g., daily commuters, road trippers, EV owners) and their pain points: long wait times, outdated payment methods, lack of amenities, etc.
Generate ideas that address pain points, leveraging technology (e.g., mobile payment, pre-ordering, personalized offers) and improving physical space (e.g., clean restrooms, better lighting, EV charging).
Use a framework like RICE or impact/effort to prioritize ideas. Consider feasibility, cost, and potential impact. Suggest ways to validate, such as user testing or pilot programs.
Propose metrics to measure success, such as reduced transaction time, increased customer satisfaction, or higher ancillary sales. Tie back to the initial goals.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.