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Meta·Software Engineer·Onsite - System Design / Architecture·Senior

Senior
May 2026

Summary

System design round at Meta for a software engineering role. The prompt was a full-blown notification platform design covering basically every subsystem you can think of. Felt like three questions crammed into one.

Questions Asked (4)

Q1

Design a push notifications and in-app messaging platform for a large consumer mobile app. Cover user preference management, segmentation and targeting, deduplication, rate limiting, retries and backoff, idempotency, scheduling and batching, A/B experiments, and localization. Describe the APIs, data model, event pipeline, delivery workers, and integration with iOS and Android push services.

System DesignAPI & IntegrationsData Modeling
Author's notes

The scope was overwhelming at first.

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AI HintsAI Generated

Suggested Approach

Start by clarifying requirements and scale, then outline the high-level architecture covering ingestion, processing, and delivery. Dive into each component (preference management, segmentation, deduplication, etc.) with specific design choices, and discuss trade-offs and failure handling. Conclude with integration details for APNs and FCM and how you'd monitor and iterate.

Pro tip: Emphasize idempotency and deduplication at every stage—from API to delivery—to prevent duplicate notifications, which is a common pitfall in large-scale systems. Also, discuss how you'd handle user preferences dynamically to respect opt-outs and quiet hours, showing you care about user experience and compliance.

1. Clarify Requirements and Scale

Ask questions to understand expected volume (e.g., millions of users, notifications per day), latency requirements, and key features like A/B testing and localization. Define functional and non-functional requirements.

2. High-Level Architecture

Sketch the main components: API gateway for ingestion, message queue (e.g., Kafka) for event pipeline, processing workers for segmentation and personalization, and delivery workers for push services. Include data stores for user preferences, segments, and campaign metadata.

3. Deep Dive into Key Components

Detail each area: preference management (APIs, data model), segmentation (real-time vs batch), deduplication (idempotency keys, cache), rate limiting (per user/channel), retries with exponential backoff, scheduling and batching, A/B experiments (assignment, tracking), and localization (templates, fallbacks).

4. Integration with Push Services

Explain how delivery workers interact with APNs and FCM, including authentication, payload construction, handling feedback (e.g., invalid tokens), and platform-specific constraints (e.g., payload size, silent notifications).

5. Trade-offs, Monitoring, and Iteration

Discuss trade-offs (e.g., consistency vs availability, latency vs cost), monitoring (delivery rates, errors, latency), and how to iterate based on metrics and user feedback.

Key Points to Mention

  • Idempotency and deduplication: Use unique message IDs and idempotent APIs to prevent duplicate sends; deduplicate at ingestion and delivery.
  • Rate limiting and backoff: Implement per-user and global rate limits; use exponential backoff with jitter for retries to avoid overwhelming push services.
  • Segmentation and targeting: Support dynamic segments based on user attributes and behavior; use a rules engine and precomputed segments for performance.
  • A/B experiments: Integrate experiment assignment at message creation, track exposure and outcomes, and ensure consistent user experience across channels.
  • Localization: Store localized templates, handle pluralization and formatting, and fallback to default language if translation missing.
  • Data model: Design schemas for users, preferences, segments, campaigns, messages, and delivery status; consider NoSQL for scalability and SQL for analytics.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q2

How would you handle scalability to millions of daily active users, multi-region deployment, and the trade-offs between consistency and availability in this notification system?

System DesignTechnical Trade-offs
Author's notes

I leaned on eventual consistency being acceptable for most notification delivery scenarios and made that argument explicitly.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the notification system's requirements and scale, then propose a multi-region architecture that partitions users by region and uses asynchronous replication. Discuss trade-offs between consistency and availability using the CAP theorem, and justify choices based on notification types (e.g., critical vs. non-critical).

Pro tip: Show maturity by acknowledging that perfect consistency is often unnecessary for notifications; instead, focus on delivering notifications with low latency and eventual consistency, while ensuring idempotency and deduplication to handle at-least-once delivery.

1. Clarify Requirements and Scale

Ask about notification types, expected latency, delivery guarantees, and user distribution. Confirm the scale of millions of DAU and multi-region needs.

2. High-Level Architecture

Propose a multi-region deployment with regional clusters for ingestion, processing, and delivery. Use a global load balancer to route users to the nearest region.

3. Data Partitioning and Replication

Partition data by user ID to ensure locality. Use asynchronous cross-region replication to keep regions independent and reduce latency.

4. Consistency vs. Availability Trade-offs

Apply CAP theorem: choose AP for non-critical notifications (e.g., likes) and CP for critical ones (e.g., security alerts). Discuss using quorum reads/writes or CRDTs where appropriate.

5. Handling Failures and Ensuring Reliability

Implement retries with exponential backoff, dead-letter queues, and idempotent processing. Use monitoring and alerting for regional failures.

Key Points to Mention

  • CAP theorem and the trade-offs between consistency and availability
  • Multi-region deployment strategies: active-active vs. active-passive
  • Data partitioning and sharding by user ID or geography
  • Asynchronous replication and eventual consistency
  • Idempotency and deduplication to handle at-least-once delivery
  • Use of message queues (e.g., Kafka) for decoupling and buffering

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q3

How would you approach monitoring and alerting, GDPR and CCPA compliance, and failure handling for this platform?

System DesignTechnical Trade-offs
Author's notes

Compliance stuff I handled by talking through consent storage, data deletion pipelines, and opt-out propagation.

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AI HintsAI Generated

Suggested Approach

Structure your answer around the three pillars—monitoring/alerting, compliance, and failure handling—and show how they interconnect. For each, describe concrete mechanisms (e.g., metrics, logs, traces, data subject request workflows, circuit breakers) and explain trade-offs like latency vs. consistency or cost vs. coverage. Emphasize a proactive, defense-in-depth strategy that scales with the platform.

Pro tip: Tie each area back to user trust and business impact—e.g., GDPR fines, alert fatigue, or cascading failures—to show you think beyond pure engineering. Mention how you'd measure success (e.g., MTTD/MTTR, DSR response time, error budgets) to demonstrate a data-driven mindset.

1. Clarify requirements and scope

Ask about the platform's scale, user base, data types, and regulatory exposure to tailor your answer. Confirm whether it's a new or existing system and what SLAs/SLOs exist.

2. Design monitoring and alerting

Propose a layered observability stack: metrics (e.g., Prometheus), logs (e.g., ELK), and traces (e.g., Jaeger). Define actionable alerts based on SLOs, with severity levels and runbooks to avoid fatigue.

3. Implement GDPR/CCPA compliance

Outline data mapping, consent management, data subject request (DSR) automation, encryption, and retention policies. Discuss how to enforce privacy by design and audit trails.

4. Plan failure handling

Describe strategies like circuit breakers, retries with backoff, bulkheads, graceful degradation, and chaos engineering. Emphasize redundancy, failover, and post-mortems.

5. Integrate and iterate

Show how these areas feed into each other—e.g., compliance violations trigger alerts, failures impact data integrity. Propose continuous improvement via feedback loops and metrics.

Key Points to Mention

  • Use of SLOs/SLIs and error budgets to define alert thresholds and prioritize reliability work.
  • Automated DSR handling (access, deletion, portability) with identity verification and audit logging.
  • Data minimization, pseudonymization, and encryption at rest/in transit for compliance.
  • Resilience patterns: circuit breakers, retries with exponential backoff, and idempotency.
  • Chaos engineering and game days to validate failure handling and incident response.
  • Metrics like MTTD, MTTR, and DSR response time to measure effectiveness.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q4

Walk through your capacity estimates and propose a rollout plan for launching this platform.

System DesignA/B Testing & Experimentation
Author's notes

Did some back-of-envelope math on message volume assuming a certain DAU count and average notification frequency.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the platform's scope and key metrics, then break down capacity estimates using a bottom-up approach (e.g., DAU, requests per user, peak multipliers). Propose a phased rollout plan with canary releases, A/B testing, and monitoring, ensuring scalability and risk mitigation.

Pro tip: Always tie capacity estimates to business metrics (e.g., revenue, user growth) and highlight the importance of load testing and gradual rollout to catch issues early. This shows you think beyond just technical numbers.

1. Clarify Requirements and Assumptions

Ask questions to understand the platform's purpose, expected user base, key features, and non-functional requirements (e.g., latency, availability). State your assumptions clearly.

2. Estimate Capacity

Break down traffic (e.g., DAU, requests per user per day), storage, and compute needs. Use peak multipliers (e.g., 2-3x average) and account for growth. Consider read/write ratios and data size.

3. Design for Scalability

Propose an architecture that can handle the estimated load, including horizontal scaling, caching, sharding, and load balancing. Mention how you'd validate with load testing.

4. Propose Rollout Plan

Outline a phased rollout: internal dogfooding, canary release to a small percentage of users, then gradual increase. Include A/B testing to measure impact and rollback strategies.

5. Monitor and Iterate

Define key metrics (e.g., latency, error rates, user engagement) to monitor during rollout. Explain how you'd use feedback to iterate and scale further.

Key Points to Mention

  • Back-of-the-envelope calculations for QPS, storage, and bandwidth
  • Peak traffic multipliers and diurnal patterns
  • Use of CDN, caching, and database sharding for scalability
  • Canary releases and feature flags for controlled rollout
  • A/B testing framework to measure user impact and performance
  • Monitoring and alerting for key metrics (e.g., p99 latency, error rates)

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.