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23andMe

Mid-sized

23andMe is a biotechnology and personal genomics company that provides direct-to-consumer DNA testing services for ancestry and health insights. It is known for its at-home saliva-based genetic testing kits and for leveraging its large genetic database for pharmaceutical research and drug development.

2 interview notes · updated Jul 2026

23andMe·Product Manager·Onsite - Product Sense / Strategy

Jun 2026
PM case question for 23andMe, just the one problem: diagnose a conversion drop. Short but dense.
  • 23andMe's conversion rate dropped by 33%. Walk through how you'd diagnose what's causing it.

“I started with the funnel, which felt right, but I jumped to hypotheses way too fast before ruling out data issues or external factors.”

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23andMe·Product Manager·Onsite - Product Sense / Strategy

May 2026
PM interview at 23andMe with a product sense question about health apps. Pretty open-ended, which I wasn't fully prepared for given the genomics angle.
  • What is your favorite health app, and how would you grow it?

“I picked a fitness tracking app and immediately regretted not picking something closer to genomics or preventive health given the company.”

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