Apptio·Product Manager·Onsite - Product Sense / Strategy
May 2026
Interviewed at Apptio for what seemed like a product or strategy role. One question, pretty open-ended, and I walked away not totally sure how I did.
- How would you develop a go-to-market strategy for Apptio?
“I started with customer segmentation and worked toward positioning, but I think I spent too long on the 'who' and barely got to distribution or pricing before time ran out.”