Google·Product Manager·Onsite - Product Sense / Strategy
May 2026
Product sense question at Google, one question about evaluating a platform change for Instagram's messaging. Pretty open-ended, no obvious right answer, which made it harder than it looked.
- A PM wants to open up Instagram's messaging system so users can interact with third-party businesses through it. How would you evaluate whether this is a good idea?
“I spent too long on the user side and barely touched the business model angle.” The rest of the author's notes on Product Manager interview at Google, Onsite - Product Sense / Strategy round, covers how they worked through the question, what the panel pushed back on, and what they would do differently.
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