Meta·Data Scientist·Technical Phone Screen
- Using impression-level and interaction-level logs plus a friendships graph, design an analysis to validate whether friends' content drives more social engagement than unconnected content in a personalized feed. Cover how you'd define a 'socialness' outcome, justify action weights, control for ranking confounds, and specify your effect estimates and statistical approach.
- You're launching unconnected content into a feed that previously only showed friends' posts. Define success metrics and design an A/B experiment that accounts for network interference, novelty effects, and potential cannibalization of friends' content. Include your randomization unit, ramp plan, power calculations, primary KPIs, guardrails, and a rollout or rollback framework.
“This is the kind of question where you can talk for 20 minutes and still feel like you barely scratched the surface.”