TikTok·Data Scientist·Technical Phone Screen
Jun 2026
TikTok data scientist interview that was basically one long scenario question about multi-arm testing across acquisition channels. Dense, technical, and they clearly wanted to see if you could hold the whole thing together from metric definition all the way through post-hoc analysis.
- You have four acquisition channels (YouTube, Google Search, Facebook, direct mail) and a fixed marketing budget. How would you design a multi-arm experiment to compare cost-per-conversion efficiency across all four? Walk through your metric definition, hypotheses, statistical test choice, sample size and budget split, test duration, and any follow-up analyses you'd run after the main result.
“This is a lot to hold in your head at once and I kind of fumbled the ordering.” The rest of the author's notes on Data Scientist interview at TikTok, Technical Phone Screen round, covers how they worked through the question, what the panel pushed back on, and what they would do differently.
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