Pretty classic metrics-tracking prompt but the scope can balloon fast if you're not careful.
Start by clarifying requirements: what defines an active user, data freshness, scale, and query patterns. Then design a scalable event ingestion pipeline that processes user activity events and maintains daily and monthly active user counts using efficient data structures like HyperLogLog or bitmap indexes. Finally, discuss storage, querying, and trade-offs between accuracy and performance.
Pro tip: Emphasize the importance of defining 'active user' precisely and handling late-arriving data, as these are common pitfalls in production analytics systems. Also, mention how you would validate the system with A/B testing or reconciliation with source data.
Ask about scale (events per day, number of users), definition of active user (e.g., any event, specific actions), data freshness (real-time vs batch), and query patterns (ad-hoc vs dashboard).
Outline the main components: event collection (SDK, API), ingestion pipeline (Kafka, Kinesis), processing (stream or batch), storage (OLAP, NoSQL), and serving layer (API, dashboard).
Choose data structures for efficient distinct counting: exact methods (sets, bitmaps) for small scale or approximate (HyperLogLog) for large scale. Discuss daily vs monthly aggregation and how to handle month boundaries.
Address partitioning, replication, fault tolerance, and exactly-once processing. Consider using a lambda architecture or kappa architecture for real-time and batch consistency.
Discuss trade-offs between accuracy and memory, latency vs cost, and how to optimize queries (pre-aggregation, indexing). Mention monitoring and alerting.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.