← Electronic Arts Interview Insights
I picked a game I actually play which helped, but I spent too long on the 'why I love it' part and had to rush the actual strategy.
Choose a game you know deeply (ideally an EA title) and structure your answer around a clear revenue growth framework: first diagnose current revenue drivers and player segments, then identify levers across acquisition, engagement, and monetization, and finally prioritize based on impact and feasibility. Show how you'd validate ideas with data and player feedback, and tie recommendations to EA's business model and player-first values.
Pro tip: Anchor your answer in player value first—revenue follows engagement—and quantify your assumptions (e.g., 'a 5% lift in conversion from a $4.99 starter pack could yield $X million annually') to demonstrate business acumen. Also, acknowledge potential risks like pay-to-win backlash and propose mitigations.
Break down the game's revenue streams (e.g., base sales, DLC, microtransactions, subscriptions) and identify key player segments (whales, dolphins, free players). Assess which segments drive the most revenue and where there's headroom.
Map potential levers across the player lifecycle: acquisition (new players), engagement (retention, playtime), and monetization (conversion, ARPPU). Consider pricing, new content, battle passes, cosmetics, and cross-sell opportunities.
Use a simple prioritization matrix (e.g., impact vs. effort) to rank levers. Focus on high-impact, low-effort wins first, and consider strategic alignment with EA's goals and player sentiment.
Propose A/B tests, surveys, or cohort analyses to validate assumptions. Emphasize a test-and-learn approach to avoid harming player experience.
Specify KPIs (e.g., ARPU, conversion rate, retention) and outline a phased rollout with monitoring. Include risk mitigation for potential backlash.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.