I went straight to the obvious stuff: virtual currency bundles, limited-time offers, maybe a subscription tier.
Start by clarifying the goal and constraints, then segment the player base to identify monetization opportunities. Prioritize high-impact, low-risk levers across pricing, product features, and promotions, and estimate their potential uplift to reach 10-15%.
Pro tip: Focus on increasing conversion of existing free players rather than squeezing paying whales, as this is more sustainable and less likely to cause churn. Also, consider the social and viral aspects of FarmVille to drive monetization through gifting and social competition.
Confirm the 10-15% increase target (revenue? ARPU?) and any constraints like not harming retention or brand. Ask about current monetization metrics and player demographics.
Break down players by engagement and spending levels (e.g., non-payers, minnows, dolphins, whales). Identify pain points and unmet needs for each segment that could drive monetization.
Generate ideas across pricing (e.g., bundles, limited-time offers), product features (e.g., new premium items, social gifting), and promotions (e.g., events, quests). Consider both short-term and long-term tactics.
Use a framework like RICE (Reach, Impact, Confidence, Effort) to prioritize ideas. Estimate potential revenue uplift for each and select a portfolio that sums to 10-15%.
Propose A/B tests to validate ideas, with clear success metrics. Outline a phased rollout to mitigate risk and measure incremental impact.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.