I went straight to points and tiers which in hindsight was pretty lazy.
Start by clarifying Wish's core value proposition and target user segments, then design a loyalty program that incentivizes repeat purchases and increases average order value without eroding margins. Structure your answer around user needs, business goals, and measurable outcomes, and propose a phased implementation with clear success metrics.
Pro tip: Emphasize that Wish's users are highly price-sensitive and often first-time or infrequent buyers, so the loyalty program must offer immediate, tangible value (e.g., discounts, free shipping) rather than aspirational perks. Also, consider how the program can drive cross-category purchases to increase basket size.
Clarify the primary goals (e.g., increase retention, frequency, AOV) and identify key user segments (e.g., bargain hunters, occasional shoppers) to tailor the program.
Choose a loyalty model (points, tiers, cashback) that aligns with Wish's low-price, high-volume model, and define earning and redemption rules that encourage desired behaviors.
Incorporate perks like free shipping, exclusive discounts, or early access to sales, and consider gamification to drive engagement and repeat purchases.
Outline a phased rollout (e.g., pilot with a user cohort), integrate with existing systems (app, checkout), and ensure clear communication to users.
Define success metrics (e.g., retention rate, repeat purchase rate, AOV, program ROI) and establish a feedback loop to refine the program over time.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.