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Vanta·Software Engineer·Onsite - System Design / Architecture·Senior

SeniorPrefer not to say
Jun 2026

Summary

System design round at Vanta for a software engineer role, focused entirely on building a DAU/MAU tracking system. Pretty deep dive into the full pipeline from ingestion to querying, and the trade-offs got surprisingly specific.

Questions Asked (4)

Q1

Design a system to compute Daily Active Users and Monthly Active Users at scale, covering the full pipeline from event ingestion through deduplication, storage, computation, and historical querying.

System DesignTechnical Trade-offsData Modeling
Author's notes

This was basically the whole interview in one question.

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AI HintsAI Generated

Suggested Approach

Start by clarifying requirements: scale (events per day, DAU/MAU magnitude), latency needs (real-time vs batch), and query patterns (historical trends, ad-hoc). Then design a pipeline: ingestion (Kafka), deduplication (exactly-once semantics), storage (columnar for analytics), computation (batch + streaming), and serving layer (OLAP for queries). Emphasize trade-offs between accuracy, cost, and latency.

Pro tip: Mention the importance of idempotent processing and how you'd handle late-arriving events to avoid double-counting, as this is a common pitfall in production systems.

1. Clarify Requirements and Scale

Ask about expected event volume, DAU/MAU numbers, required freshness (real-time vs daily), and query patterns (historical, ad-hoc). This shapes architecture choices.

2. Design Ingestion and Deduplication

Use a scalable message queue (e.g., Kafka) to ingest events. Implement deduplication via unique event IDs and idempotent processing, possibly using a streaming engine with exactly-once semantics.

3. Choose Storage and Data Modeling

Store raw events in a data lake (e.g., S3) for reprocessing, and aggregated user activity in a columnar store (e.g., Druid, ClickHouse) for fast queries. Model data to support efficient distinct counts.

4. Compute DAU/MAU with Batch and Streaming

Use a hybrid approach: streaming for real-time approximate counts (e.g., HyperLogLog) and batch for accurate daily/monthly aggregations. Handle late data with windowing and watermarks.

5. Serve Queries and Handle Historical Data

Expose an API or query layer that can retrieve DAU/MAU for any date range. Use pre-aggregated tables and possibly a time-series database for efficient historical queries.

Key Points to Mention

  • Exactly-once processing and idempotency to avoid double-counting
  • Use of approximate algorithms (HyperLogLog) for scalability vs exact counts
  • Trade-offs between real-time and batch processing (lambda vs kappa architecture)
  • Data partitioning and indexing strategies for fast distinct user counts
  • Handling late-arriving events and timezone considerations
  • Cost and performance implications of storing raw events vs aggregates

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q2

What are the trade-offs between using HyperLogLog, bitmaps, and raw storage for user deduplication in a DAU/MAU context?

Technical Trade-offsSystem DesignProduct Analytics & Metrics
Author's notes

Got pushed on this specifically after I mentioned HyperLogLog offhand.

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AI HintsAI Generated

Suggested Approach

Start by defining the requirements for DAU/MAU deduplication: exact vs approximate counts, memory constraints, and query patterns. Then compare HyperLogLog, bitmaps, and raw storage across dimensions like memory usage, accuracy, and operational complexity. Finally, recommend a hybrid approach based on scale and use case.

Pro tip: Mention that HyperLogLog is ideal for large-scale approximate distinct counts with low memory, but bitmaps offer exact counts for moderate cardinality and raw storage provides flexibility for ad-hoc queries. Emphasize that the choice depends on the acceptable error rate and whether you need to merge sets across time windows.

1. Clarify Requirements

Ask about scale (number of users), accuracy needs (exact vs approximate), and query patterns (e.g., daily/weekly/monthly unique users, retention).

2. Analyze HyperLogLog

Discuss its memory efficiency (e.g., 12KB for 0.81% error) and suitability for large-scale approximate distinct counts, but note it cannot retrieve individual users.

3. Analyze Bitmaps

Explain that bitmaps provide exact counts with memory proportional to the maximum user ID (or cardinality), and support set operations like AND/OR, but can be memory-heavy for sparse or very large user bases.

4. Analyze Raw Storage

Describe raw storage (e.g., storing user IDs in a database or set) as flexible and exact, allowing complex queries and user-level analysis, but with higher storage and compute costs.

5. Recommend and Justify

Propose a solution based on trade-offs: e.g., HyperLogLog for real-time approximate DAU/MAU, bitmaps for exact counts if user base is bounded, and raw storage for detailed analytics or small scale.

Key Points to Mention

  • Memory usage: HyperLogLog is constant and small; bitmaps scale with cardinality; raw storage scales with number of events/users.
  • Accuracy: HyperLogLog is approximate (standard error ~1.04/√m); bitmaps and raw storage are exact.
  • Query flexibility: Raw storage allows arbitrary queries; bitmaps support set operations; HyperLogLog only supports cardinality estimation and merging.
  • Scalability: HyperLogLog handles massive cardinalities; bitmaps become impractical for very large or sparse user IDs; raw storage may require distributed systems.
  • Use cases: HyperLogLog for real-time dashboards; bitmaps for exact daily/weekly uniques with moderate user base; raw storage for detailed user-level analytics or when exactness is critical.
  • Hybrid approaches: Combine HyperLogLog for approximate counts with raw storage for drill-down, or use bitmaps for recent windows and HyperLogLog for historical.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q3

How would you handle real-time versus batch computation for DAU/MAU, and what are the accuracy and cost implications of each?

System DesignTechnical Trade-offsProduct Analytics & Metrics
Author's notes

Went with a two-path answer: streaming for near-real-time approximate counts, batch for nightly reconciliation.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the product requirements and scale, then compare real-time and batch approaches for DAU/MAU computation, highlighting trade-offs in accuracy, cost, and latency. Recommend a hybrid solution that balances these factors, and explain how you would implement and monitor it.

Pro tip: Emphasize that DAU/MAU are often used for business metrics where approximate values are acceptable, so you can optimize for cost without sacrificing decision-making quality. Also, mention the importance of defining what 'active' means and ensuring consistency across time zones and late-arriving data.

1. Clarify Requirements

Ask about the expected scale (events per day, number of users), latency requirements (how fresh the data needs to be), and accuracy tolerance (exact vs approximate).

2. Compare Real-Time vs Batch

Discuss real-time (streaming) computation: low latency, higher cost, potential for inaccuracy due to late data; batch: high accuracy, lower cost, but higher latency.

3. Analyze Accuracy and Cost Implications

Explain that real-time may overcount or undercount due to windowing and late events, while batch can reprocess and deduplicate; real-time requires always-on infrastructure, batch can use spot instances.

4. Propose a Hybrid Solution

Suggest using batch for historical accuracy and real-time for recent trends, or lambda architecture with a speed layer and batch layer, merging results.

5. Implementation and Monitoring

Outline how to implement (e.g., Kafka + Flink for real-time, Spark for batch) and monitor for data quality, cost, and performance.

Key Points to Mention

  • Definition of active user (e.g., any event, specific event) and time zone handling
  • Windowing strategies (tumbling, sliding) and their impact on accuracy
  • Late-arriving data and how to handle it (watermarks, allowed lateness)
  • Cost drivers: compute resources, storage, data transfer
  • Scalability: partitioning, sharding, and distributed processing
  • Business impact: how DAU/MAU is used (trends vs exact reporting)

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q4

How would you design the storage and querying layer to support historical DAU/MAU lookups efficiently?

Data ModelingSystem Design
Author's notes

Talked about pre-aggregating daily counts into a time-series table and keeping the raw bitmap or sketch data around for a rolling window in case you need recomputation.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the requirements: what granularity (daily/monthly), how far back, and query patterns (point lookups vs. trends). Then propose a layered design: an ingestion pipeline that computes and stores daily active user counts per day, and a query layer that aggregates these counts for MAU and historical lookups, using pre-aggregation and appropriate indexing for efficiency.

Pro tip: Mention that DAU/MAU is often a 'distinct count' problem, so discuss trade-offs between exact (e.g., HyperLogLog) and approximate counting, and how you'd handle late-arriving data and backfills without breaking historical accuracy.

1. Clarify requirements and constraints

Ask about query patterns (e.g., single-day DAU, MAU over a month, trends over time), data volume, latency SLAs, and retention period. This shapes the storage and indexing strategy.

2. Design the data model

Propose a fact table of daily active users per day (e.g., date, user_id) or pre-aggregated daily counts. For MAU, you need distinct users over a rolling window, so consider storing daily distinct user sets or using sketches.

3. Choose storage and indexing

Use a columnar store (e.g., Redshift, BigQuery) for analytical queries, with partitioning by date and clustering on user_id. For fast point lookups, a key-value store or a summary table with daily counts can work.

4. Optimize query patterns

Pre-aggregate daily counts for DAU. For MAU, either pre-aggregate monthly distinct counts or use approximate algorithms (HyperLogLog) to merge daily sketches. Cache frequent queries.

5. Address scalability and maintenance

Discuss handling late data, backfills, and idempotent updates. Ensure the design scales with user growth and supports efficient historical lookups without full scans.

Key Points to Mention

  • Distinct count problem and trade-offs between exact and approximate counting (e.g., HyperLogLog)
  • Pre-aggregation vs. on-the-fly computation for DAU/MAU
  • Partitioning and indexing strategies for time-series data
  • Handling late-arriving data and backfills with idempotent writes
  • Query optimization: caching, materialized views, and sketch merging
  • Scalability considerations: data volume growth and retention policies

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.