Intuit·Data Scientist·Technical Phone Screen
May 2026
Intuit DS interview focused entirely on applied analytics, three connected problems around a TurboTax metric drop, a promo evaluation, and an A/B test design. Heavy on causal reasoning and experiment design, lighter on coding. Felt more like a product analytics case study than a traditional DS screen.
- A TurboTax dashboard shows start-to-file conversion dropped from roughly 18% to 12% overnight with no obvious change in traffic or spend. How do you investigate this?
- After localizing the KPI drop, what are the most likely root causes and what specific data would you pull to confirm each one?
- You have user-level data from a past promotion offering a discount to some users. How do you determine whether the promotion actually drove incremental filing behavior versus just rewarding people who would have filed anyway?
- What primary metrics, diagnostic metrics, and guardrails would you use to evaluate whether the promotion was successful?
- Design an A/B test for a new onboarding flow meant to increase filing completion. Walk through randomization unit, primary metric, power calculations, and your analysis plan.
- If the primary metric improves in your A/B test but a guardrail metric gets worse, what do you recommend?
“My first instinct was to jump straight to user behavior explanations, which was wrong.” The rest of the author's notes on Data Scientist interview at Intuit, Technical Phone Screen round, covers how they worked through the question, what the panel pushed back on, and what they would do differently.
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