Meta·Data Scientist·Onsite - Product Sense / Strategy
Jul 2026
This was a Meta DS onsite focused entirely on a single sprawling product case about Instagram Shopping. Three parts, all connected, and they expected you to hold the whole thing together across hypothesis validation, revenue sizing, and post-launch diagnosis. Brutal in scope but kind of interesting if you like this stuff.
- Instagram is considering a new Shopping tab but can't directly observe off-platform purchases. What in-app signals would you use as proxies for off-app purchase intent, and how would you account for bias and build counterfactuals to validate the hypothesis that users discover products on Instagram but buy elsewhere?
- Using the given assumptions (50M DAU, 10% weekly intent, 0.2 purchases per intentor at $45 AOV, 5% take rate, plus ad impression fees), estimate the weekly gross revenue from transaction fees vs. ads, then identify which three assumptions most dominate the estimate and describe what sensitivity analyses you'd run.
- After launching the Shopping tab, you see high click-through into merchant flows but purchases are way below forecast. Build a metric tree and investigation plan that localizes funnel drop-offs, evaluates cannibalization vs. incrementality, separates UX friction from supply/quality issues, and rules out data instrumentation problems. Also specify what would trigger a rollback.
“This part tripped me up more than I expected.” The rest of the author's notes on Data Scientist interview at Meta, Onsite - Product Sense / Strategy round, covers how they worked through the question, what the panel pushed back on, and what they would do differently.
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