Apple·Data Scientist·Technical Phone Screen
Jun 2026
Growth analytics interview at Meta focused on Instagram monetization. The whole thing revolved around one big multi-part case: funnel analysis, experiment ideation, and metric trade-off reasoning. Pretty demanding for a single question but it covered a lot of ground.
- If the goal is to increase purchase volume on Instagram, what data would you look at first and why, and what product or experiment ideas would you propose to actually move that number?
- After launching a feature meant to boost purchases, you notice a separate key metric has declined. How do you figure out what's going on and decide whether to roll back, keep going, or iterate?
“I started with the funnel, which felt right, but I spent too long on the top of it and the interviewer kept nudging me toward checkout drop-off specifically.” The rest of the author's notes on Data Scientist interview at Apple, Technical Phone Screen round, covers how they worked through the question, what the panel pushed back on, and what they would do differently.
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