Capital One·Data Scientist·Onsite - Product Sense / Strategy
- You're evaluating a marketing campaign that waives the first-year annual fee for new cardholders. Design an A/B test to measure its impact on card acquisitions and spending. Walk through your primary metrics, guardrail metrics, how you'd size the experiment, and what post-experiment analysis would look like.
“I started with conversion rate as the primary metric and revenue lift as a secondary, which felt right.”