DoorDash·Data Scientist·Technical Phone Screen
- After a new mobile app download pop-up was added, first-time purchases from the partner-referral channel dropped sharply. How would you confirm the pop-up caused this, quantify the trade-off between app installs gained and orders lost, and design an experiment to decide whether to keep, modify, or remove it?
“I started with the funnel mapping which felt right, but I got a bit tangled when they pushed on how to separate the pop-up effect from seasonality and partner mix shifts.”