Capital One·Data Analyst·Technical Phone Screen
- Before running any numbers, what factors should a restaurant think through before deciding to partner with a daily-deals platform like Groupon?
- What is the restaurant's current daily operating profit given 20 tables, $30 average spend, 40% variable cost, and $100 fixed cost per day?
- For a purely incremental Groupon customer, what minimum average spend is required for the restaurant to break even on that table?
- Would you recommend the restaurant partner with Groupon? Explain the difference between an incremental customer and a cannibalized full-price customer, and make the comparison quantitative.
- Now suppose the restaurant serves 25 tables at $36 average spend, with 10 of those being Groupon tables. What is the new daily profit, and why might it be lower than the original $260 despite higher table count and higher average spend?
- Under what conditions would you still pursue a Groupon partnership despite the short-term profit hit, and what specific levers could the restaurant use to improve the unit economics of the deal?
- If you could run an experiment to measure the true incremental value of a Groupon partnership, how would you design it?
- How would you fold repeat customer value into the per-table economics if, say, 30% of Groupon redeemers return at full price within 90 days?
“I jumped straight to margin math and the interviewer had to pull me back.”