PM interview at Meta focused on Instagram Reels monetization. Just one question but it went pretty deep into metrics and experimentation thinking.
“I started with engagement stuff like view-through rate and skip rate, which felt obvious, but then I got a bit tangled trying to separate advertiser-side metrics from user experience metrics.” The rest of the author's notes on Product Manager interview at Meta, Onsite - Product Sense / Strategy round, covers how they worked through the question, what the panel pushed back on, and what they would do differently.